Catchy phrase gets me thinking

by Nigel Lewis on 2011-03-15 00:23:29


Life is not fair, get used to it

Heading to a meeting yesterday I pulled up behind a truck, after reading the catchy phrase I wondered if it actually made sense. "LIFE IS NOT FAIR, GET USED TO IT"

I am thinking this transport company wouldn’t spend thousands of dollars on quirky catch phrases like this unless they were absolutely sure it made sense, so on this occasion I will take their word for it.

I also suspect my friend Eric Joiner from FreightDawg could add his 2c worth.

On another note, I am not sure quirky phrases like this adds any value to a companies brand / image, although making me ponder this phrase did have me thinking about the company.

Nigel Lewis


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  • Comment by eric on 2011-03-15 02:17:12

    Hi Nigel. This sign says two things to me:

    1. The driver isnt union.

    2. Probably an owner operator.

    Those guys dont give a damn.