DHL reinforces its role as ‘International Specialists’

by Press Release on 2011-09-26 02:02:31

·       1,020 staff in Singapore underwent accredited training program to become experts in International Express
·       DHL continues to deliver fast-lane logistics to the 2011 Formula 1™  Singapore Grand Prix

SINGAPORE – 22 September, 2011: DHL Express, the world’s leading international express services provider, announces the launch of its most ambitious global advertising campaign across 42 key markets worldwide, demonstrating DHL’s global capabilities to meet the express shipping needs of all industries. The International Specialist Campaign (ISC) highlights DHL’s global expertise and enhanced customer service.

The company is expanding its worldwide capabilities and improving customer service through a significant investment program into infrastructure, employees and the brand. Globally, DHL Express invested in a training program called the Certified International Specialist where DHL employees are trained on being more customer oriented and to be the best in the industry. These human capital investments are made in line with the company’s development of its capabilities in global markets.

Herbert Vongpusanachai, Managing Director, DHL Express (Singapore) highlighted, “Putting our customers at the centre of everything we do is one of the guiding principles that we are committed to. At DHL, we are constantly looking for ways to enhance our service offerings and service quality so as to remain as the provider of choice to our customers when considering their Express shipping needs

The ‘International Specialist’ Campaign
The campaign has begun running in global media across 42 key markets, translated into 25 local languages and are screened over 280 TV stations. Additionally, 360 print publications with over 1,100 insertions will spread DHL’s compelling message of offering unrivaled speed, efficiency and strong customer service. The campaign also includes over 2.16 billion online impressions and its distinctive re-mixed soundtrack of the worldwide classic “Ain’t No Mountain High Enough”, will be played over 200 radio stations and can be downloaded.

Locally, DHL Express Singapore officially launched the International Specialist advertising campaign on 19 September 2011. A holistic campaign that runs in various mediums and platforms, the public can catch the new advertisements in print publications, selected digital media, TV and selected out-of-home media.

During the first week of September, DHL Express Singapore also hosted a private event for approximately 120 customers and DHL employees at Ion Sky Bar to unveil the TV commercial for the first time in Singapore. Opening the night was a special performance by the sand artist who expressed how DHL touches people’s lives through sand art. Symbolizing the speed at which DHL shipments are being sent across the globe was the swoosh of yellow sand that cuts across different frames during the sand art performance.

DHL provides employees with ‘International Specialist’ certification
Playing an integral role in DHL’s overall global strategy, the company places great emphasis on improving the skill set and service levels of employees. Designed by DHL, the accreditation program - Certified International Specialist (CIS) program provides the necessary training to help all employees to maintain a high level of excellent service needed to meet the changing international business environment.

Focusing on four main DHL values, namely Speed, “Can-do” spirit, Right 1st Time, and Passion, the program underscores the importance of enhancing and ensuring customer satisfaction. Globally, 100,000[1] DHL Express employees will be trained, empowering them with the right service attitudes and job knowledge to provide the highest level of service to the customers.

In Singapore, 1,020 employees and 140 service partners as well as contractors have undergone a rigorous CIS foundation course to ensure that the team continue to uphold the reputation in the industry for being the very best that International Express can offer. The CIS program is expected to be completely launched in over 220 countries by end of 2011[2], helping DHL to maintain its global competitive advantage.

“In our industry, providing excellent service is what will differentiate us from the rest in the industry. The new ISC and the Certified International Specialist training program are designed to work hand in hand, by increasing brand awareness and top-of-mind recall while reinforcing our brand promise to deliver superior level of service,” added Herbert.

DHL returns as the Official Logistics Partner of 2011 Formula 1™ Singapore Grand Prix

DHL continues its commitment to support the logistics needs of the 2011 Formula 1™ Singapore Grand Prix (GP) as the Official Logistics Partner.

With its global customs clearance expertise, DHL simplifies logistics provision by ensuring fast-lane import of racing cars, replacement parts, as well as furnishings for the Formula One Paddock Club, the exclusive VIP hospitality for Formula 1™.

DHL – The Logistics company for the world
DHL is the global market leader in the logistics industry and “The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 275,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.

DHL is part of Deutsche Post DHL. The Group generated revenue of more than 51 billion Euros in 2010.

[1] Source: Press Release – DHL invests in global connections and people – worldwide advertising campaign launched

[1] http://www.dp-dhl.com/content/dam/Investoren/Veranstaltungen/Capital_Markets_Days/DPDHL_CMD_2010_Ken Allen_Handout.pdf