Easy Does It: Simple Software for the Supply Chainby Daniel Sperling-Horowitz on 2012-09-01 06:45:10
Consumerization. It’s more than just a multisyllabic buzzword. It's a paradigm shift with the power to transform our industry, and your company’s trajectory. But what does the term consumerization actually mean, and why should you care?
Consumerization is the adoption of consumer technology in business.
When I think of consumer applications, the following words come to mind; simple, intuitive, clean, collaborative, easy and refined. Consumer applications tend to be driven by design and the theory that less is more. Put an iPad in front of any older person and they’ll be surfing the Internet in a matter of minutes. More importantly, they’ll be delighted. It’s no wonder the iPad found its way into 94% of Fortune 500 companies as of May 2012.
“Nature is pleased with simplicity.” - Isaac Newton
When I think of enterprise applications the following words come to mind: complicated, frustrating, intimidating, and overwhelming. It’s laughable that many enterprise systems require a full time technical staff and an outside consulting firm. In the logistics industry, a majority of the IT systems currently in use were designed decades ago, well before end-user preference mattered.
Consumerization is such a powerful trend because, at the end of the day, we’re all consumers. Why can’t the software we interact with at work be as simple as the software we interact with at home?
Over the course of the next several years we’re going to see that the companies that embrace consumerization will win, while the companies that ignore it face an uphill battle. It starts with your employees and your customers. They are the driving force behind this revolution.
The [very important] choice is yours. How will you leverage consumerization in your business?