Retail Logistics: Why Physical Stores Are Essentialby Guest Posting on 2012-12-18 21:35:34
With internet shopping growing at an incredible rate, it seems like an unlikely assertion to make. More and more businesses are becoming an online-only presence, maintaining no physical retail centres; only offices and warehouses. There are many costs to be saved by doing this, and customers love to be able to order products for the next day though. Many retail experts however, believe that the most successful businesses will be the ones that have real stores that customers can visit. There are two main reasons for this.
The first and most obvious is of course that consumers like to be able to see the things that they are buying, and they like the atmosphere of being in a well-decorated store. This isn’t the major factor however.
What is very important is that customers demand their products quickly. As things stand, very few online retailers can offer same-day delivery, which is what many people want. Being able to go to a store to get something as soon as possible is something that will always be desirable. Businesses that can combine online delivery and in-store pickup are the ones that will be more successful because they offer choice.
When it comes to international courier services UK and US businesses are the leaders; being able to ship products all over the world. This is yet another boost for a company, but something else that puts pressure on the supply chain.
In order for all of this to be possible however, an excellent supply chain is essential. The website must be properly linked up to the system, so that stock levels can be displayed accurately. If a customer can see what products are in stock, where they can get them, how long they would take to deliver, or when they are going to be in stock, the experience will be much better.