Amit Maheshwari Info


Amit Maheshwari

Amit Maheshwari is a Bachelor's in Electronic Engineering living in Mumbai, India. He is Managing Director & CEO of Softlink Logistic Systems Pvt. Ltd., ( a company focussing on providing information technology solutions to logistics Industry.

He has over two decades of cumulative logistics industry knowledge, experience and technological expertise.

He started his career with a logistic company and realised importance of information technology for logistic sector but soon realised that there is not many good options available to the industry. Being an expert in Logistics and Information Technology, he founded, Softlink with sole aim of providing cutting edge solutions to the industry. Under his leadership, Softlink has now grown to have presence in every major city of India and is serving over 3000 companies around the world.

Mr. Maheshwari is known for his thought leadership and revolutionary ideas across the logistics industry. He is regarded as an authority on cumbersome Indian customs procedures and is regularly consulted to simplifying the processes.

He can be reached on

Linkedin :

[position]Managing Director & CEO of Softlink Global Pvt. Ltd.[/position]


Latest Articles

  • 10/07/2015   From Customer Expectations to Customer Satisfaction - Bridge the Gap with Technology

    Customer satisfaction is extremely important in today's economy where the vendors have to work hard to win new business as well as to keep their existing customers. If a company fails to satisfy their existing clients there are many other vendors who would like the opportunity to win the business. The need to ensure customer satisfaction is crucial for a service driven industry like freight forwarding & logistics.

  • 01/04/2015   Conquer the Competition in Logistics – 3 Simple Steps

    With globalization, the world has literally become a global village. As a result of open trade policies, everyday, more businesses are going global making the whole world a new marketplace. While it benefits the consumers with lower pricing and availability of variety of products, the businesses are challenged with fierce competition. In logistics industry, the competition is even worse considering the number of factors which affect the business. In such cut-throat competition, how can logistics companies be successful?

  • 01/04/2015   Freight & Logistics Industry in New Year – Trends for 2015

    2015 is here! The wave of positivity and change has surged through the Freight & Logistics industry bringing in new optimism. This year is expected to bring in new business opportunities and growth. From sharp decline in crude oil prices to emergence of new markets, there is so much going on globally. It is very difficult to keep track of everything in our highly volatile industry. Yet it is important to know what is new and what to expect in 2015. To help you prepare for a year full of opportunities, we bring you the current and upcoming trends in Freight Forwarding & Logistics Industry. Let us have a look :

  • 27/11/2014   Driving Profitability in Logistics

    For logistics companies profitability has always been a difficult challenge. This article explains how a logistics company can enhance their profitability.

  • 18/10/2014   5 critical factors to consider when choosing the perfect freight forwarding software

    Freight forwarding and logistics companies today must look beyond just the features and functionalities of the software. Of course, they are extremely important criteria. But when every other available option provides similar features then the idea becomes more evident to go beyond the direct benefits.

  • 08/10/2013   Softlink Global enters South-East Asian markets - Ties up with Thailand Based Key Management Services

    Softlink Global, one of the leading MNCs into the space of IT in Logistics, has inked a deal with Thailand based Key Management Services. The development shall open the large and strategic markets of the Logistics Service Providers (LSPs) for Softlink Global in the region.

  • 27/08/2012   Logistics Service - Building on Supply Chain Visibility

    During the course of my interactions with a logistics company, the topic veered towards the growing requirements of the clients.

  • 24/05/2012   Looking to Improve Your Bottom Line? Get Your Strategy Right

    If you are a logistics company looking to improve your bottom line it would be wise to get your strategy right,” says Mr. Amit Maheshwari, CEO & MD, Softlink Global as he talks about how the sector needs look at its strategy as it is directly linked with delivering greater value to the customer.

  • 01/03/2012   Empowering the Logistics Sector with Knowledge

    The logistics sector is beset with serious problems that are undermining its ability to reach its potential. In my experience and my interactions with the logistics sector over all these years, the one underlining theme that keeps emerging is the poor quality of the manpower available

  • 18/08/2011   Evolution of Technology Solutions in Logistics

    The supply chain is becoming more complex by the day posing new challenges at every step. With globalization and increased competition companies today are looking to focus on their core competencies. Logistics companies have a larger role to play with more and more aspects of business being outsourced. Optimization of resources by utilizing information technology will help logistic companies to meet the challenges and to improve efficiency and service.

  • 05/03/2011   SaaS V/s License - Demystifying SaaS

    ..Implementing a Cloud or Licensed system will have implications on the budget, security, and overall outcome of the project. To ensure that you procure the solution that is best suited for your company and to ascertain the most efficient and secure implementation of that solution, you need to know the difference between the two...

  • 05/03/2011   Visibility : A Necessity for Logistics Service Provider

    One of the major factors affecting the effective functioning of a Logistics Service Provider (LSP) is lack of visibility or comprehensive view of the business operations

  • 15/12/2010   Integration - A Key Business Strategy for Logistic Companies

    This article talks about why integration is necessary for companies in the logistics segment and the kind of benefits that can be accrued from it.

  • 05/10/2010   Financial Control – Bridging the Gap

    Using generic accounting software can hamper your ability to keep track of your logistics operations. Amit Maheshwari explains why Financial Control cannot be exercised unless your accounting package is able to intelligently connect with your operational IT systems.

  • 16/08/2010   Gaining Competitive Edge: Importance of IT for Logistic Service Providers (LSPs)

    This article questions whether the Logistic Service Providers are ready for the great leap and points out the bottlenecks that may hamper this growth

  • 30/07/2010   Information Technology: The key to survival in the logistics sector

    There has been a dramatic change in the carrying out of imports and exports world over. Rapid advancements in transportation, automation and communication,