Amit Maheshwari Info
Amit Maheshwari is a Bachelor's in Electronic Engineering living in Mumbai, India. He is Managing Director & CEO of Softlink Logistic Systems Pvt. Ltd., (www.softlinkglobal.com) a company focussing on providing information technology solutions to logistics Industry.
He has over two decades of cumulative logistics industry knowledge, experience and technological expertise.
He started his career with a logistic company and realised importance of information technology for logistic sector but soon realised that there is not many good options available to the industry. Being an expert in Logistics and Information Technology, he founded, Softlink with sole aim of providing cutting edge solutions to the industry. Under his leadership, Softlink has now grown to have presence in every major city of India and is serving over 3000 companies around the world.
Mr. Maheshwari is known for his thought leadership and revolutionary ideas across the logistics industry. He is regarded as an authority on cumbersome Indian customs procedures and is regularly consulted to simplifying the processes.
He can be reached on amit@softlinkglobal.com
Latest Articles
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27/08/2012 Logistics Service - Building on Supply Chain Visibility
During the course of my interactions with a logistics company, the topic veered towards the growing requirements of the clients.
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24/05/2012 Looking to Improve Your Bottom Line? Get Your Strategy Right
If you are a logistics company looking to improve your bottom line it would be wise to get your strategy right,” says Mr. Amit Maheshwari, CEO & MD, Softlink Global as he talks about how the sector needs look at its strategy as it is directly linked with delivering greater value to the customer.
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01/03/2012 Empowering the Logistics Sector with Knowledge
The logistics sector is beset with serious problems that are undermining its ability to reach its potential. In my experience and my interactions with the logistics sector over all these years, the one underlining theme that keeps emerging is the poor quality of the manpower available
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18/08/2011 Evolution of Technology Solutions in Logistics
The supply chain is becoming more complex by the day posing new challenges at every step. With globalization and increased competition companies today are looking to focus on their core competencies. Logistics companies have a larger role to play with more and more aspects of business being outsourced. Optimization of resources by utilizing information technology will help logistic companies to meet the challenges and to improve efficiency and service.
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05/03/2011 SaaS V/s License - Demystifying SaaS
..Implementing a Cloud or Licensed system will have implications on the budget, security, and overall outcome of the project. To ensure that you procure the solution that is best suited for your company and to ascertain the most efficient and secure implementation of that solution, you need to know the difference between the two...
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05/03/2011 Visibility : A Necessity for Logistics Service Provider
One of the major factors affecting the effective functioning of a Logistics Service Provider (LSP) is lack of visibility or comprehensive view of the business operations
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15/12/2010 Integration - A Key Business Strategy for Logistic Companies
This article talks about why integration is necessary for companies in the logistics segment and the kind of benefits that can be accrued from it.
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05/10/2010 Financial Control – Bridging the Gap
Using generic accounting software can hamper your ability to keep track of your logistics operations. Amit Maheshwari explains why Financial Control cannot be exercised unless your accounting package is able to intelligently connect with your operational IT systems.
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16/08/2010 Gaining Competitive Edge: Importance of IT for Logistic Service Providers (LSPs)
This article questions whether the Logistic Service Providers are ready for the great leap and points out the bottlenecks that may hamper this growth
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30/07/2010 Information Technology: The key to survival in the logistics sector
There has been a dramatic change in the carrying out of imports and exports world over. Rapid advancements in transportation, automation and communication,










