Becky Boyd Info
Becky Boyd is VP of MediaFirst PR, a PR & marketing firm specializing in supply chain, transportation, warehousing, and logistics industries. Becky counts among her current clients: Elemica and INSIGHT.
She was significant in raising the awareness of Optiant prior to its acquisition by Logility and with LeanLogistics, prior to its acquisition by CHEP. MediaFirst creates awareness for technology firms in their niche. The media trust us to deliver interviews that address the most current industry issues.
We show how your firm is firing on all cylinders with a compelling value proposition, impressive management, large markets, and an ability to execute.
Our tactics expand audiences, generate leads, attract investors, and solidify success. Select Media First while looking toward growth, funding, IPO, acquisition, and exit.
For more than ten years, MediaFirst has helped power clients to successful acquisition and exit. These include Gideon Technologies (acquired by Symantec 2010), Optiant (acquired by Logility 2010), LeanLogistics (acquired 2008), Optimus Solutions (acquired 2008), Eircom (IPO 2004), ExtremeLogic (acquired by HP 2003), and many more.
MediaFirst combines creative and engineering to deliver great strategy, positioning, writing, and guidance. We get you more press coverage by better serving reporters and editors.
Awareness of your successes increases the valuation of your firm and generates sales leads, investor interest, and competitive advantage. Beyond PR, MediaFirst services win speaking opportunities, gain industry analyst praise, draw consistently better media coverage, garner significant industry awards, and engage via social media.
To accomplish your goals, we craft programs that:
- Create awareness in your target markets
- Build mind share
- Impart knowledge of your value proposition
- Establish customer loyalty
- Synchronize the marketing attack
- Secure executive thought-leadership
- Engage and grow audiences
- Outmaneuver and outshine the competition
14/10/2010 Corporate Strategic Planning - Optimizing Marketing and Supply Chain Management
Strategic planning for supply chain and marketing too often proceed independently, that is, within their respective silos
27/08/2010 Transforming the Supply Chain
With the advent of Internet and related technologies, the world has become a smaller place.
27/08/2010 Green Supply Chains Require a Balance of Sustainability & Business Goals
With increasing frequency companies are taking on “green” initiatives so as to improve their sustainability record and secure cost reductions. Some of the impetus is from the marketplace: customers are increasingly demanding that their trading partners become more socially responsible with respect to the environment
27/08/2010 Supply Chain Audits Quantify Vulnerabilities Then Prescribe Design Options to Reduce Risks
Terrorism, civil wars, dock strikes, attacks on oil fields in Saudi Arabia, potential pandemics, disastrous hurricanes, and the ongoing threat of political, social and economic instability