Gary Hartley Info

Gary HartleyGary Hartley is General Manager for Sector Development of GS1 New Zealand, New Zealand’s member of GS1, the global not-for-profit supply chain standards organisation.

GS1 is the largest supply chain standards organisation in the world with 111 offices and more than 1.5 millon members. GS1 standards include barcodes, RFID, data synchronisation and supply chain enhancement.

Gary is also the Secretary of the New Zealand RFID Pathfinder Group Inc; a not-for-profit incorporated society involving NZ based organisations seeking to drive the adoption of EPC/RFID technology in New Zealand.

Gary holds a Masters (Dist) degree in Logistics ad Supply Chain Management from Massey University, New Zealand.

Latest Articles

  • 16/04/2015   Time to think more about Halal

    We take food authenticity pretty much for granted in New Zealand. Some of our trading partners don’t – and they really appreciate it when food imported from this country comes with robust traceability and authentication processes.

  • 23/06/2014   Europe devours our venison traceability trial

    The Europeans know plenty about food safety crises and farm animals. How pleasing, therefore, to see Europe turn to much smaller and less wealthy New Zealand for insights into critical aspects of meat traceability.

  • 09/12/2013   Rising consumer appetite for authenticity

    People are increasingly picky about what they eat and it’s not just a “first world problem” for the food industry. Chinese and Indian consumers are now definitely among the most discerning in the world – and of course, they make up the fastest growing markets for food exporting nations like New Zealand.

  • 07/08/2013   RFID and Theft

    I talk to end users and potential end users of radio frequency identification technologies almost every day about all sorts of applications that may solves business issues and problems other technologies have not been able to do.

  • 28/03/2013   We need to digest Europe’s new food information rule

    Basic fact: People want good information about the food they buy and eat. Second basic fact: Food producers and retailers must provide such information in response to market forces and regulatory obligations.

  • 28/01/2013   The Use of EPC RFID Standards for Livestock Traceability

    The New Zealand RFID Pathfinder (Pathfinder) is an Incorporated Society established in May 2006. Pathfinder envisages superior economic and competitive performance in New Zealand through the adoption of RFID and EPC technologies. Pathfinder’s objective is to coordinate and support organisations and individuals involved in the field of Radio Frequency Identification (RFID) and the Electronic Product Code (EPC).

  • 14/11/2012   Is RFID and The Internet of Things in a Chasm ?

    In the late 1990’s Kevin Ashton, then Director at the Auto ID Lab at The Massachusetts Institute of Technology (MIT) coined the phrase ‘The Internet of Things’, during a presentation to a group of senior executives of a large FMCG manufacturing company.

  • 09/09/2012   An intangible good that can add huge value

    Radio spectrum is among the least tangible of economic goods. Rather different from very tangible food products and beverages! Radio spectrum is nonetheless extremely valuable – and when used efficiently, it can add huge value to food and beverage businesses.

  • 10/07/2012   Go live for RFID in our biggest industry

    It’s a big month for RFID in New Zealand. The long-awaited NAIT (National Animal Identification and Tracing scheme) went live for cattle on 1st July, making it mandatory for these farmed animals to be RFID-tagged.

  • 13/06/2012   The Internet of Things is coming

    The Internet of Things was a phrase coined a number of years ago by the acclaimed grandfather of Radio Frequency Identification (RFID), Dr Sanjay Sarma of M.I.T fame.

  • 14/05/2012   Lots of information but from where?

    Let’s face it, consumers are getting smarter. They demand to know more about products before they buy and they access information from an increasing array of sources.

  • 08/04/2012   Product recall is not rocket science but …

    No company wants to recall one of its products. The process can be costly and time consuming, not to mention the big potential for damage to brand and earnings. But recalling a faulty or harmful product from the consumer marketplace or pulling it back from the supply chain is sometimes an absolute necessity.

  • 12/03/2012   What’s the big trend in RFID (radio frequency identification)?

    As another year gets into full swing, it’s a fair question to ask about an emerging technology of huge potential in just about every area of the economy. Are there particular industries and applications where RFID is becoming a major driver of change – and where the potential of the technology is being more fully revealed for others to follow?

  • 23/02/2012   GS1 Global Healthcare Conference

    With representatives from nearly 30 countries already confirmed, registrations are running hot for the 21st GS1 Global Healthcare Conference, to be held in Sydney from 20-22 March 2012.

  • 19/12/2011   RFID as a commodity? Absolutely.

    Commodities are things we buy, use and consume with regard for availability and price, not for differences between brands and sources of supply. By definition, commodities of the same type have little or no qualitative differentiation.

  • 25/11/2011   Easy to use! Thank you Mr Jobs

    Steve Jobs’ recent passing was a great loss, and not just to Apple devotees. Jobs did the rest of us a huge service as well by pushing a fundamental principle to the forefront of the digital age – technology should be as simple and easy to use as possible.

  • 12/09/2011   Smartphone warning

    In Food Technology Magazine’s July 2010 issue, I wrote an article titled Dial M for m-Commerce. I started by suggesting that the future of retailing could be in our hands – literally. I went on to discuss how the mobile phone most of us carry around – in fact, we probably couldn’t work or socialise without – could increasingly become a multi-purpose tool in the consumer marketplace. I don’t usually like making predictions, especially about the future – but this time I think I got pretty close.

  • 06/07/2011   UHF RFID for livestock – another “new normal”?

    Cattle branding goes back to ancient Egypt and animal identification has been developing ever since

  • 29/11/2010   No rotten fruit today please!

    Many food products are easily perishable. Their storage for more than a day or two and their transport to market can require careful control of temperature and/or humidity. Spoiled fruit, vegetables, meat, fish or dairy products are worthless

  • 13/08/2010   It makes no sense to keep denying RFID

    Why do people continue denying the transformative potential of RFID (radio frequency identification) for supply chain management and retail experience in New Zealand, as in every other country?

  • 27/07/2010   Here comes the “New RFID”

    The recession is over. Business decision makers can now think less about surviving the present and more about creating the prosperous future we all want.

  • 27/07/2010   UHF RFID favoured in Government spectrum re-allocation

    UHF RFID implementations in New Zealand will likely become easier and more cost effective as a consequence of the Government’s recent reallocation of radio spectrum.

  • 16/07/2010   We have the technology

    Developments in the traceability of animal products have moved from a slow walk to a trot – and they’re getting closer to home.

  • 29/06/2010   Time to Face RFID Reality

    ‘Those who said the Auto-ID Center’s vision of ubiquitous RFID was unrealistic aren’t laughing today. Now all companies have to re-evaluate the facts and get real.’