UPS Sustainable Tour with Pearl Jam
UPS employed a simple tactic: they used multiple forms of transportation, including rail, instead of semis to move the band's equipment. This helped Pearl Jam reduce a large portion of their carbon output during the PJ20 Destination Weekend. UPS offset the remaining 19 tonnes of carbon by investing in carbon reclamation efforts. The band was so impressed with the results, they're now talking and strategizing with UPS for further solutions to minimize and offset the impact of their tours on the planet.